As we start a fresh new year of Web Content Managment, I was wondering what the analysts predict to be the trends in the Content Technology industry in 2011 year? Here's a collection of predictions I've found.
David Hillis - 10 Predictions for Web Content Management in 2011:
David Hillis - 10 Predictions for Web Content Management in 2011:
- Mobile Will Accelerate Web Content Management Adoption
- Deployment will be King
- Structured Content will be Queen
- Mobile Pushes Adoption of HTML5
- Content Moves to the Cloud
- Back to Basics
- Got Apps? Welcome to the CMS App Store
- Meet the Social CMS
- Mobile Changes Web Expectations (Death of Brochure-ware)
- MVC Disrupts .NET CMS Marketplace
- Importance of privacy will disrupt personalization and “experience” strategies
- Mobile payments will enable true content monetization.
Jarrod Gingras - 2011 Content Technology Predictions:
- "Bring Your Own Device" policies will push HTML5 adoption for mobile access to enterprise applications
- Content-rich customers will rebel against Web CMS marketing spins
- Microsoft will turn to partners to fix SharePoint shortcomings
- The top end of the Web CMS market will be redefined
- Intranet community managers will adopt public social functionality
- SaaS vendors will try to separate from "The Cloud"
- Buyers will have a greater acceptance of newer standards
- Case Management will become the leading application from high-end ECM vendors
- Digital Asset Management vendors will greatly expand video management capabilities
- E-mail will remain the world's de-facto enterprise document repository and workflow system
- Portal software will increasingly produce services for other portals
- Specialized talent around managing content will begin to migrate out of large corporations
Barb Mosher - Emerging Trends in Web Content Management:
- Platform vs Specialization
- Integration of Web Analytics
- Tightly Integrated Search
- Cloud Hosted vs SaaS
- WCM Gets Social and Social Gets WCM
Stéphane Croisier - Top 10 Trends for the Content Industry in 2011:
- Rise of Composite Content Platforms
- From Open Source to Open Data
- Smart Content
- Personalization and Curation
- Renewed Interest in Search
- Never Easy Enough
- Managing, not only creating, compelling User Experiences
- Social as a standardized Service
- Business Solution Accelerators and Cross-Over Technological Suites
- User-Centered Design and Integrated Collaborative Development Environment
Joe Shepley - Enterprise CMS Trends for 2011: A Business-Centric View:
- Business value will be king
- ECM will become increasingly concerned with managing content within cross-functional, value-chain activities
- Organizations will address the people and process dimensions of ECM in order to get more out of their current (and future) investments in technology
- The seeds of SharePoint’s demise are already sown
Phil Wainewright - Six big trends to watch in 2011:
- Mainstream means mobile
- Fake cloud #fails the crowd
- IT management gets wired to the cloud
- Data just wants to be mined
- Social technologies remake enterprise apps
- Business transformation becomes the big story
